While washing up the breakfast dishes this morning, I heard a Sunday morning news brief on the television. I stopped to take a look. The segment, on a major national network, was called,”eBooks and Romance.”
Now, of course, Valentine’s Day and probably the best known romance cover model Fabio was mentioned,but the piece was factual and well presented.
Writers and readers alike have been watching the slow, often painful evolution of the eBook industry. But as predicted, now that there are stable, hot-selling reading units (i.e. Nook, Kindle, iPad, etc.) and platforms to get the eBooks into the hands of readers everywhere in the world, eBook sales are picking up!
According to the news reporter, eBook sales figures for 2010 are in. Across the board, publishers, experienced 9-12% sales growth in eBook sales.
What fiction genre was the fastest growing? The ROMANCE genre. The interviewer mentioned several reasons for this trend: a) romance readers have unique reading patterns. They will read 3-4 books a week on average, at least 2 of those on the weekends. They are 30-40 years old and 90% are female, 50% of those commute to work; b) with books loaded on an e-reader device, no one can see the covers of the books, thereby eliminating the stigma attached with reading a book that sports a flashy, risqué cover (that’s the Fabio tie-in.) One can now read as hot a novel as they’d like and never be condemned for it.
My fiction writing roots are in romance and most of what I’ve learned through the years are from wonderful romance writers. But I’m no good at it, so I don’t write romances. I just never got the hang of it and believe me, it is NOT an easy genre to write well. I’m more comfortable with deception, clues, hidden meanings, and secrets in old trees or wells. That being said, all of my writing, short and long, MUST contain a satisfactory ending. Not so different from my romance-writing sisters and brothers.
So, bravo romance authors and readers everywhere! Perhaps now that romance readers can safely buy and read what their hearts demand with a touch of a button, talented romance authors will see better earnings for their difficult, but very necessary craft.
Do you have an e-reader? Let me know what you read and what you feel the benefits are for your lifestyle!
See you later.