Book Promotion:50 Things Under $50

This blog is dedicated to my good friend Karen Bostrom who has JUST had her first novel released. Dangerous Sands is available at The Wild Rose Press,, and! Romantic Suspense set at the Jersey Shore!

Fifty Things Under $50 Bucks To Promote Your Book

Copyright 2006 Penny Sansevieri (Reprinted with permission)

These days it seems like everyone’s book marketing budget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that could help keep you on track.

1) Buy your domain name as soon as you have a title for your book. You can get domain names for as little as $8.95. Tip: When buying a domain always try to get a .com and stay away from hyphens, i.e. – surfers rarely remember to insert hyphens.
2) Head on over to or and start your very own blog (you can add it to your Web site later).
3) Set up an event at your neighborhood bookstore. Do an event and not a signing, book signings are boring!
4) Write a few articles on your topic and submit them onto the Internet for syndication. You can submit them to sites like and
5) Check out your competition online and see if you can do some networking.
6) Do some radio research and pitch yourself to at least five new stations this week.
7) Ready to get some business cards? Head on over to The cards are free if you let them put their logo on the back, if you don’t they’re still really inexpensive.
8) Put together your marketing plan. Seriously, do this. If you don’t know where you’re going, any destination will do.
9) Plan a contest or giveaway. Contests are a great way to promote your book.
10) Google some topic-related online groups to see if you can network with them.
11) Send thank you notes to people who have been helpful to you.
12) Send your book out to at least ten book reviewers this week.
13) Do a quick Internet search for local writers’ conferences or book festivals you can attend.
14) Create an email signature for every email you send; email signatures are a great way to promote your book and message.
15) Put the contents of your Web site: book description, bio, Q&A, and interviews on CD to have on hand when the media comes calling!
16) Submit your Web site to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ.
17) Write a great press release and submit it to free online press release sites like: PR4 – ,,,
18) Write your bio and have someone who can be objective critique it; you’ll need it when you start pitching yourself to the media.
19) Schedule your first book event!
20) Start your own email newsletter; it’s a great way to keep readers, friends and family updated and informed on your success.
21) Start a Twitter account and begin tweeting. If you don’t think Twitter is significant, think again; it’s been a major part of our marketing strategy for over 2 years now (before anyone even knew what Twitter was).
22) Develop a set of questions or discussion topics that book clubs can use for your book, and post them on your Web site for handy downloads.
23) Add your book info or URL to your answering machine message.
24) Start a Facebook Fan page. Fan Pages are much better than groups because they’re searchable in Google.
25) See if you can get your friends to host a “book party” in their home. You come in and discuss your book and voila, a captive audience!
26) Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration. If you’re unsure of what catalogs might work for you, head on over to and peruse their list.
27) Go around to your local retailers and see if they’ll carry your book; even if it’s on consignment, it might be worth it!
28) Add your book to Google Book Search.
29) Research some authors with similar subjects and then offer to exchange links with them.
30) Start a Squidoo page and make sure it’s linked to your Twitter Account and Facebook Fan page.
31) Make sure your blog is connected to Amazon via their Amazon connect program (yes, it’s free).
32) Ask friends and family to email five people they know and tell them about your book.
33) Leave your business card, bookmark, or book flyer wherever you go.
34) Subscribe to Google Alerts and make sure that you are getting alerts under your name as well as your book title(s), brand, and keywords.
35) Pitch yourself to your local television stations.
36) Pitch yourself to your local print media.
37) Work on the Q&A for your press kit. You’ll need it when you start booking media interviews!
38) Pitch Oprah. Go ahead, you know you want to.
39) Is the topic of your book in the news? Check your local paper, and write a letter to the editor to share your expertise (and promote your book!).
40) Stop by your local library and see if you can set up an event. They love local authors.
41) Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.
42) Go to Chase’s Calendar of Events ( and find out how to create your own holiday!
43) Going on vacation? Use your away-from-home time to schedule a book event or two.
44) If your book is appropriate, go to local schools to see if you can do a reading.
45) Got a book that could be sold in bulk? Start with your local companies first and see if they’re interested in buying some promotional copies to give away at company events.
46) Don’t forget to add reviews to your Web site. Remember that what someone else has to say is one thousand times more effective than anything you could say!
47) Trying to meet the press? Search the Net for Press Clubs in your area, they meet once a month and are a great place to meet the media.
48) Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then go for it. Remember all they can say is no. Check out the Actors Guild for a list of celeb representatives.
49) Ready to get some magazine exposure? Why not pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration?
50) Work on your next book. Sometimes the best way to sell your first book is by promoting your second.

Penny C. Sansevieri
Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of courses on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at To subscribe to her free ezine, send a blank email to:
Copyright  2006 Penny C. Sansevieri


About NL Quatrano

Award-winning author, speaker, editor and ghost writer, Nancy owns a full-time editing, writing and specialty publishing business: On-Target Words/WC Publishing. Volunteer/member of professional writing organizations including Florida Writers Assoc., Sisters in Crime, and AWAI. 2010 Professional Woman of the Year by the NAPW. Linked in Editor Pick May 2013. International Women's Leadership Association nominee for Outstanding Leadership 2014. Author of Murder in Black and White, Still Shot, Merciful Blessings, and numerous published short stories.
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6 Responses to Book Promotion:50 Things Under $50

  1. Great Tips! I had already done many and now did some more :o)

    • NL Quatrano says:

      Thanks, Cynthia. I know you did, and continue to do, a great deal of publicity that works very well. Your Xia was just on national television!!! I’m always pleasantly suprised to see some of the things you do. Your website is a dynamic extension of your book Angel is a Fur Coat, and Xia is a charming brand for your work. Maybe you’ll share some of the things you’ve done that aren’t on this list?? Thanks for visiting! It’s always so nice to hear from you. Be well. N

  2. These are all excellent….and I’ve done most of them for my new, second book. But I got some new ideas, so thanks!

    My publisher made gorgeous large postcards so I am planning to set up boxes with them in it, “Local Author!” wherever anyone will let me. My book is about retail, so any local store is worth a try, plus the three local stores in my book.

    • NL Quatrano says:

      Thanks for sharing this! I love postcards above all other “giveaways” and printed promotions. And what a great book to build an event around! Instead of a booksigning, maybe do a marketing demo or have another retail expert join you to discuss ideas to help retailers in this economy. My friend Karen Plunkett-Powell, the author of “Remembering Woolworth’s” was the best I’ve ever seen on small bookstore/mall events. She never had less than 20-30 people attend and she always sold at least 10 books which is great. She found a case of Woolworth bags on eBay for $11.00 and if you attended her event, you got a little piece of nostalgic history as a thank you for attending. I still have mine, 15 years after that signing! Small things like that build relationship and add value and that’s what sells books. May your sales be many!!! Please come back and let us know what ideas have worked well for you! N

  3. Thanks for the dedication as well as for sharing such a great list of tips for promotion. It will help me make a plan instead of feeling overwhelmed and wondering what to do! I’m going to sign up for Penny’s ezine, too. 🙂 Karen

    • NL Quatrano says:

      Great, Karen! I think every writer that’s interested ineffective marketing should sign up for Penny’s newsletter.The intent of the post was to inspire and ease the stress, so I’m glad that worked for you.

      Talk to you soon and good luck on your sales! N ________________________________ On-Target Words: Professional Writing Services (TM) an NL Quatrano, LLC company ________________________________

      Articles,Content Editing,Copy Writing,Ghost Writing, Resumes, and more… 386-546-5164

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