13 Tips for Business Card Success

This post is being brought to you courtesy of Sharon Buck, President of Social Media Counts, a company that specializes in putting clients front and center in the social networks such as Facebook and Twitter, etc.  Sharon has put together a lot of helpful information for entrepreneurs, especially writers. With her permission I’m posting her 13 Tips for Business Card Success. You might find a idea or two that hadn’t occured to you yet! Enjoy. NQ

Business Card Success

1. Carry more business cards than you think you’ll need... always.

2. Stash extra business cards in your purse, in your car, in your gym or workout bag, and in your home. Don’t leave home without them!

3. Make sure your cards are always easily accessible. If you fumble around looking for a card, it gives the appearance you are not prepared and, worse, creates a subconscious impression that you may not be prepared to do business with a potential new client.

4. Give everyone two business cards and say, “Here’s one for you and one for a friend. I love referrals! Would you be kind enough to give someone my card who needs my services?” This makes the person look at your card and pay attention to your name, your company, and opens the door for questions.

5. Use proper business card etiquette. Whenever you give a business card, ask for a business card.

6. Look at their card for a few moments. This [communicates] that you actually care about the person and what they do. It’s also a great way to start a conversation.

7. Notate appropriate and important information on the back of their card. This will help you in following up with the person.

8. Fold down the top left corner of the business card of someone you really hit it off with and/or someone you really need to follow up with as you are placing it in your left pocket.

9. Hand out a color postcard instead of a business card, people will remember you. Postcards are great as business cards, you can put more information on them.

10. Make your business card stand out by either having it contain a bright neon color, be a fold over style, have your photo on it or a creative logo. Make sure it is clear and easy to read. Your card identifies you to people over and over again. It is the most inexpensive form of advertising there is.

11. Make your card highly unique. Use a high gloss stock paper, tape a piece of candy on the back of it (“Think candy is sweet? Try our services!”), OR print your services on one side and your contact information on the other.

12. Make sure your contact information is large enough to see at first glance. Nothing is worse than having someone trying to see what your name is when you’re talking to them.

13. Insert a business card when mailing bill payments. Bills contain advertisements, why shouldn’t you advertise your skills the same way? After all, if you’re going to snail mail a payment, make that first class stamp work for you! Never underestimate the power of networking. This is the fundamental source of your continued success.

For more information regarding Social Media Counts, please visit http://www.socialmediacounts.com/. I’ve found Sharon to be talented, energetic and a genuinely good person. I hope you’ll consider her for your social media needs.

Keep writing!! NQ

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About NL Quatrano

Award-winning author, speaker, editor and ghost writer, Nancy owns a full-time editing, writing and specialty publishing business: On-Target Words/WC Publishing. Volunteer/member of professional writing organizations including Florida Writers Assoc., Sisters in Crime, and AWAI. 2010 Professional Woman of the Year by the NAPW. Linked in Editor Pick May 2013. International Women's Leadership Association nominee for Outstanding Leadership 2014.
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2 Responses to 13 Tips for Business Card Success

  1. Chelle says:

    Another great article, Nancy. I just wanted to mention that when I get a business card from someone, I jot notes on the back–where we met, such as a convention; maybe something we talked about; and sometimes even a hint of what the person looked like.

    One question I have is, since I’ve discontinued my PO Box and don’t want to put my home address on my business cards, is it sufficient to put an email address and a telephone number?

    • NL Quatrano says:

      HiChelle and thanks for stopping by! Yes, I do the same thing with the notes because I have such a horrid memory.With so much information availablevia the Internet, etc., the rule of thumb these days is to provide your email address, website if you have one and a phone number you are comfortable with, like a cell phone. Home addresses are no longer advised and I don’t even have my office address on mine, just the city and state. My office information is shown on my website if needed.

      ________________________________

      On-Target Words: Professional Writing Services (TM) “Success is all about word choice!” an NL Quatrano, LLC company ________________________________

      Press Release and Media Kit Specialists Articles,Content Editing,Copy Writing,Ghost Writing http://www.ontargetwords.com 386-546-5164

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