Another helpful hint from the PR guru Penny Sansevieri of Author Marketing Experts, Inc. If you are NOT signed up for Penny’s newsletter, you should be! http://amarketingexpert.com)

If you’ve got a Fan Page you need to head on over to Facebook Insights for some really interesting information and insightful (hence the name) data. Facebook just rolled out a new, updated version of this and I think you’ll like the results.
First, you can find Insights on your Fan Page (upper left); once you’re there you can see all sorts of data on the information you post.
1) Reach: This is the number of unique people who have seen the post for 28 days after publishing the post.
2) Engaged Users: These are people who have engaged with your post in some way, i.e. clicked the link.
3) Talking about this: This is an interesting number and you’ve no doubt seen this pop up right under your “Likes.” These actions are: liking the post, commenting, sharing the post, responding to a question, or RSVPing to an event.
4) Virality: This is the number of people who have created a story from your page post.
Knowing these factors is important to keep a close eye on what gets the most response from your page posts. Watch these numbers for some great insight into what fires up your fans and what leaves them cold.

Open Now: The 2012 Indie Excellence Awards
The Indie Excellence Awards contest is taking submissions! NIEA celebrates overall excellence, including design and promotional text. To enter, please send one copy of your book per category entered. Books with publication dates of 2009, 2010, 2011 and 2012 are eligible. Books published anywhere in the world may be submitted as long as they are in English and can be purchased in the United States.
For more information, visit: http://www.indieexcellence.com

An article definitely worth studying! Learn how you can sell your book at some independent bookstores around the country: http://workflowwriting.com/664811/how-to-sell-your-self-published-book-in-bookstores.php

Are you using images when you blog? Six powerful reasons why images are important in marketing! Visit http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

The all important plot twist is often what distinguishes a god story from a memorable and outstanding story.
• The twist must be believable and even make sense, but it shouldn’t be obvious – until it is;
• Readers require the clues to solve the puzzles, but hide them in the action or emotion of another scene;
• Steven James writes in the July/August 2012 Writers Digest, “Great twists always deepen, never cheapen, readers’ investment in the story”
• Remember to make everyone a suspect;
• Lose the gimmicks and magic endings, unless you are writing about magic, that is.

And, I’ve reminded writers often about being a current subscriber to Writers Digest. The information is always current, powerful, well-written and useful. If you have to choose between the local paper and this subscription, drop the paper.  www.writersdigest.com.

See you next time!


About NL Quatrano

Award-winning author, speaker, editor and ghost writer, Nancy owns a full-time editing, writing and specialty publishing business: On-Target Words/WC Publishing. Volunteer/member of professional writing organizations including Florida Writers Assoc., Sisters in Crime, and AWAI. 2010 Professional Woman of the Year by the NAPW. Linked in Editor Pick May 2013. International Women's Leadership Association nominee for Outstanding Leadership 2014. Author of Murder in Black and White, Still Shot, Merciful Blessings, and numerous published short stories.
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