Dr. Maureen Jung, (www.wordspringconsultants.com) business and leadership speaker, coach and author, presented this workshop to the Ancient City Florida Writers meeting in 2011. Her points are too important not to share here.Dr. Jung’s presentation discussed effective business communication points that writers need to know, because writers don’t just write. If we are in it to make money, we are also business people. Below is a recap from the notes I captured at that meeting. Hope you find them helpful – I sure did. NQ
• Always practice professionalism. Proofread all communications, including (or especially) emails.
• Always put your best foot forward – faster is not always better. Don’t forget attachments if you are supposed to include them; don’t put in the wrong name/title/address. The details DO matter.
• Despite our current social/business environment, multi-tasking is detrimental to your health and success. It forces us to try to process too many messages without getting the intended meaning of any of them and it literally drives us to distraction. It is NOT efficient: studies have proven that this mentality has led to entire generations suffering from Continuous Partial Attention Syndrome. Also known as ADT, or Attention Deficit Traits, this disorder is environmental in nature. It is a result of the constant bombardment of information, requests, and requirements.
• When sending out emails, be aware of the following points, for yourself and your audience – self-assurance can sound like arrogance, leaving listeners/readers feeling like they are under attack. Point out your own flaws and weaknesses, not others; use your own life’s lessons, not others; use humor whenever possible. Invitations are preferable to commands…
• Regarding emails, consider…nobody needs (or really wants) more messages to handle; only some will read part of what is sent out; at least PART of what is read will be misunderstood. Take the time to craft friendly, brief, inviting emails and you’ll have a better reputation and improved results.
• Regarding speaking engagements: How can you fulfill the needs of the group? How can you make the leader(s) look good? And do your research – what will be a good fit for you and them, regarding topic/tone?
For more information regarding Maureen’s business as a writing consultant, visit www.wordspringconsulting.com.