Holiday buying (and shopping) is now in full swing. So maybe it’s time to start getting your holiday list cleaned up and get started!
• If you’ve published this year, why not do a nice post-card sized announcement and include it in your Christmas card mailing?
• Do you send out a holiday newsletter? Be sure to include your publications and invite people to buy your books, visit your blog or website, or include a “blurb” in the newsletter
• Have some bookmarks made up and include those in your holiday mailings
• Include the word in those tip cards you prepare for the mail and paper delivery, as well as the trash and recycle collection. Everyone has someone in their circle who reads
• DON’T FORGET – to include website/contact information on all your publicity and marketing materials (be amazed how many do!) and autograph those giveaways!
Thanksgiving is a state of mind and heart, not just a North American holiday. From booksellers to the checkout person at the grocery, remember to say, “Thank You.” Yes, thankfulness is a biblical principle, but if that’s not enough, it has been shown by scientific study to be beneficial. Thankful people are happy people!
• Been invited to speak or sell books? Send a thank you note.
• Can you volunteer at the library or schools to help with encouraging literacy?
• Can you volunteer at a local kitchen or organization?
• Can you donate canned goods or clothing locally?
• Attend events of other authors and buy their books. If it’s not your genre, I’ll bet you can find someone perfect to gift it to, or use it in a book basket giveaway at one your events!
HOT PUBLISHING NEWS HEADLINES
• Kindle Owner’s Lending Library is now available in the UK, Germany and France. Loans do result in payments to the authors. (Kindle KDP)
• Random House and Penguin are discussing combining businesses. (BusinessWeek.) Good for investors, bad for authors?
• The Book Industry Is Actually Adapting Well. Numbers show that the publishing industry is handling the rise of e-readers better than what folk knowledge might suggest. (BookBusiness.)
Do YOU have holiday tips to share with writers and readers? I’d LOVE to hear from you. Please leave a comment – and subscribe to the blog if you haven’t yet! Free books coming for subscribers, so come along!!
Keep writing and reading! NQ