BUSINESS BYTES

By The Method Writers

BUSINESS BYTES – A DIGITAL FOCUS
From Goodreader.com – an excerpt. For the full article, go to http://goodereader.com/blog/e-book-news/the-importance-of-ebook-cover-art-publishers-and-authors-weigh-in/

Jeanniey Mullen, the CMO of Zinio, told us that, “The cover art, like in print, is the first and, sometimes only opportunity to catch the eye of the potential reader. Digitally, a cover must be stunning in full screen high def. But it must also live up to the challenges of being stretched and twisted as iPads and tablets are turned every which way. Even more, the cover art must hold strong against the test of size. A small cover, often required for Facebook or other social advertising, must be as coherent and compelling as the full screen version. Add the potential for interactivity to this and your digital cover just became one of the most strategically designed elements of your issue (and that’s without speaking to the Cover Lines!)”
According to Rachel Thompson, bestselling author and founder of BadRedHead Media, “Cover art is extremely important for a digital book. It must draw the eye in within a few seconds or you’ve lost that sale. Remember that Amazon, for example, has a white background AND most people scan their eReaders on thumbnail size. If your art is overcrowded, few will take the time to enlarge. For your cover to pop, use red or purple whenever possible. Grays and tans — avoid. Google basic color theory if needed. And use hi-res!”
Marcus Woodburn the Vice President of Digital Products at Ingram said “As anyone immersed in the digital world knows, good metadata is the initial key to discovery, but once a book is in a collection of search results it still has to stand out from the crowd. With those covers ever-smaller, an attention-grabbing cover is vital. Bright, primary colors especially can make all the difference to getting your book noticed.”

Sony has started a virtual Book Club…for the full article, go to http://paidcontent.org/2012/10/26/sony-reader-launches-virtual-book-club/

Sony, which has struggled to gain a measurable share of the U.S. ebook market, is launching a virtual book club called the Sony Readers Book Club. Each month the company will choose a book “to feature in a virtual Book Club gathering, an online chat with the author, on the Sony Reader Store Facebook and Twitter pages.”

As a promotional tool, Sony is also choosing 25 “VIP” members. They’ll each receive “a Sony Reader device and cover with light” and the first four ebook selections. Sony will also fly them to Los Angeles in February for “an in-person book club and meet-and-greet” with Michael Connelly, whose The Black Box (published by Hachette’s Little, Brown) is February 2013′s selection. The VIPs must have a strong social media presence and be available for book club chats.

From the New York Times…E-Books Expand Their Potential with Serialized Fiction

For the full article, go to http://mediadecoder.blogs.nytimes.com/2012/09/30/e-books-expand-their-potential-with-serialized-fiction/

One variation, what publishers call enhanced e-books, with audio and video elements woven throughout the text, has largely fallen flat with readers.

But serialized fiction, where episodes are delivered to readers in scheduled installments much like episodes in a television series, has been the subject of an unusual amount of experimentation in publishing in recent months. In September, Amazon announced Kindle Serials, stories sold for $1.99 and published in short episodes that download onto the Kindle as the episodes are released. Three of the first eight serials were produced by Plympton, a new literary studio.
In August, Byliner, a digital publisher, announced that it would begin a new digital imprint devoted to serialized fiction, with work by Margaret Atwood and Joe McGinniss at its start.

From Digital Book World…How to Use Amazon to Sell More Books
For the full article, go to http://www.digitalbookworld.com/2012/three-ways-to-use-amazon-to-sell-more-books/?et_mid=585551&rid=188485589

In Sept., at the Digital Book World Discoverability and Marketing conference in New York, Amazon.com’s director of author and publisher relations Jon Fine spelled out for the audience of hundreds of book marketers the top three ways they could make sure they were getting the most out of Amazon.

• Availability
• Metadata
• Author pages, now integrated with Facebook

From the LA Times…Indie bookstores and Kobo
For the full article, go to http://articles.latimes.com/2012/aug/29/news/la-jc-indie-bookstores-try-new-ebook-angle-striking-deal-with-kobo-20120829

The American Booksellers Assn., the trade organization of independent bookstores, has struck a deal with Canada’s Kobo to sell e-readers, tablets and e-books. The arrangement will begin in October, the Wall Street Journal reports.
Independent booksellers watched from the sidelines as e-books captured greater mindshare and a rapidly increasing percentage of actual book sales. They were not able to sell e-books until Dec. 2010, when Google began selling e-books and partnered with the ABA.

OF INTEREST TO ALL –
The Penguin-Random House, a Super Storm merger…
For the full article, go to http://nymag.com/daily/intel/2012/11/sandy-penguin-random-house.html
Within publishing, rumors that the companies might join forces felt like news of a merger between the Yankees and Red Sox. But like everyone in the business, both have been buffeted by technological disruption, so consolidation was probably inevitable. On a previously planned trip to Beijing, Random House boss Markus Dohle found himself hammering out the details of the merger.
On October 28, London’s Sunday Times reported that Rupert Murdoch would offer $1.6 billion for Penguin, which helped force the Random House deal forward.

Lots going on in this crazy publishing world – just keep writing and reading! NQ

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About NL Quatrano

Award-winning author, speaker, editor and ghost writer, Nancy owns a full-time editing, writing and specialty publishing business: On-Target Words/WC Publishing. Volunteer/member of professional writing organizations including Florida Writers Assoc., Sisters in Crime, and AWAI. 2010 Professional Woman of the Year by the NAPW. Linked in Editor Pick May 2013. International Women's Leadership Association nominee for Outstanding Leadership 2014.
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