One of the wonderful resources I subscribe to is the Savvy Book Marketer newsletter. Below is a fabulous article by Dana. I also recommend her book, HOW TO GET YOUR BOOK REVIEWED (Kindle/Nook) as a handy reference that stays on your desktop. Free newsletter information is below the post. Keep writing and reading! NQ
7 Ways to Get Your Book Reviewed – by Dana Lynn Smith
Book reviews are a powerful way to get your book noticed by potential customers and persuade them to buy. The words “book review” often conjure up images of reviews in major media like Publishers Weekly or The New York Times, but there are actually a variety of ways to get book reviews throughout the life cycle of a book. Here are some examples:
Endorsements are recommendations solicited from subject experts, authors, celebrities and other well-known people prior to publication, and they are often used on the book cover and interior and in promotional materials.
2. Critical Reviews
Traditional critical reviews appear in media such as book review journals, newspapers, literary magazines and other publications. These reviews may include a brief overview of the book and discuss what the reviewer liked (or didn’t like) about the book.
3. Customer Reviews and Testimonials
Often people who enjoy reading a particular book will post a review or a brief testimonial (recommendation) on sites like Amazon, Goodreads or Facebook, or even write a note to the author.
A customer review is a little longer than a testimonial and focuses more on the content of the book, rather than just recommending it. Tip: be sure to encourage customers to provide testimonials and reviews and make it easy for them.
4. Book Blogs
Thousands of blogs post book reviews on a regular basis. Book bloggers range from individuals who post reviews of the books that they read, to larger sites that accept review copies and have multiple reviewers. Most book blogs focus on fiction or books for children and young adults. Research book review blogs to determine the type of books featured, the estimated size of the audience, and the submission requirements.
5. Topical Blogs and Specialty Media
Opportunities abound for reviews of nonfiction books in blogs and publications that are geared to the topic of the book or aimed at the book’s target audience. In addition to seeking book reviews, nonfiction authors can also offer to provide articles for blogs and publications.
6. Virtual Book Tours
Book blogs, topical blogs, podcasts and online radio shows are potential hosts for virtual book tours, where authors visit a different site each day promoting their book.
On a virtual book tour it’s a good idea to vary the content, asking some of the tour hosts to do a book review, while providing others with guest posts, interviews, or videos. You can also do book giveaways on some or all of the tour stops.
7. Other Book Review Sources
Keep an eye out for other opportunities to get reviews and testimonials. For example, you can offer review copies on reader networks like Goodreads and LibraryThing. Always ask people who send you a nice note about your book if they would be willing to post their comments on sites like Amazon or Goodreads.
It’s best to begin seeking reviews prior to publication, but there are still plenty of opportunities for books that have been out for a while. Put together a plan to harness the power of book reviews to sell more books!
For detailed information on getting reviews for your books, check out my book, How to Get Your Book Reviewed. The PDF ebook comes with several bonus reports. The book is also available in paperback, Kindle and Nook formats.
That’s all the news for today. Don’t forget to do something every day to promote your books!
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