The piece below was written by author/businesswoman, Hope C. Clark. Because I truly believe that our success as individuals, communities, a country, and writers is directly impacted by each of us and the attitudes we have and actions we take (or don’t), I just had to reprint her latest newsletter article. We can support each other, bookstores, and literacy, by each doing our part whenever and wherever possible. Power to us people! Enjoy and keep reading and writing! See you the 28th. NQ
HOW TO HELP A BOOK SELL
By Hope C. Clark
(Reprinted from Website: http://www.fundsforwriters.com Vol 13-7)
You may not realize it, but you can implement a grassroots movement
to sell a book. Nothing flamboyant, and like any effort, it’s a
matter of slow, steady, relentless attention that makes a difference.
As the author, you can implement these tasks by asking your friends
and family to do them. As a reader, support your favorite author by
playing the cheerleader. It’s Karma. The good you do will come back
around when you have your book release. The tools are right there
under your nose and consist of simple, painless, easy common sense ideas.
1. Buy the NEW book.
Not used, not free. Buy the book NEW.
2. Give books as gifts.
Buy several copies, get them autographed, and set them aside for holidays.
3. Use your social media.
It sounds better that you read someone’s book and LOVED it than the
author saying it’s good. Word of mouth matters.
4. Show the book.
Be seen reading the book. Mention it to people around you. Ask the author
for cards or bookmarks and leave them in public places. When in a
bookstore, be the sneaky one that displays the book face out.
5. Ask for the book.
At the library, ask if they have it. At the bookstore, ask customer
service to show you where the book is. The more these people hear the
title of the book and the author’s name, the more likely they’ll
stock their shelves with it.
6. Talk about the book.
Nothing sells books better than personal recommendations. Co-workers,
clients, family and acquaintances can add up to dozens of sales from
just your lone effort.
7. Work Amazon.
“Like” the book. “Like” the Author Central page for the author. Leave
a review. Comment on other reviews. (Ditto for Barnes & Noble.)
8. Work Goodreads.
Leave a review. Put it on your TBR (to be read) list. Spread the word
about the book’s giveaway on Goodreads.
9. Attend the book release.
Not only attend the party, but buy the book. Bring friends with you
to buy the book. Mention the release party to friends and relatives.
Go to newspaper and television websites and ask them to post the
book release party.
The author looks like a used-car salesman doing these things, but
you can make sales happen. If a great book flops because the word
didn’t get out, count yourself as part of that failure. However, the
more sales an author makes, the higher the chance he’ll follow-up with
another wonderful story. And you will have been part of that success.