Some of you may have heard the name Jasinda Wilder. I’m acquainted with her through my publishing news feeds – GalleyCat’s, “Tops Self-Published Bestsellers List” (http://www.mediabistro.com/galleycat/jasinda-wilder-tops-self-published-bestsellers-list_b67561), as well as PW, and being listed on the New York Times, USA Today and Wall Street Journal Bestseller lists. As it turns out, she did this in her first year of being published – an AWESOME accomplishment. But she didn’t do it with just one book.
Most writers who write with sales and income in mind, are aware that the self-publishing industry is chock full of opportunities for authors today. Well written books are selling well. Why? Mostly because readers have an almost-instant format to communicate their likes and dislikes on a global platform! While ANYONE can publish their writing, readers are still very discerning.
So, I thought it might be useful to share the points Ms. Wilder has made in a variety of interviews. Maybe something will be useful to you to put into your own writing and marketing plan.
• She decided early on that she wanted to earn a living at writing. That meant writing emotionally strong books and self-publishing.
• After much research, she decided that CreateSpace and KDP offered her the most stable platform to indie publish. They offer a lot of tools to help authors.
• She established a plan of attack for marketing that included social media tools Twitter and Facebook. Also found newsletter provided a good return to get the word out about new releases and anything else she wanted fans to know.
• Developed relationships with book bloggers. They helped spread the word like wildfire!
• Having other books done and ready to go once the first book released. She reported that her first book, Big Girls Do It Better sold 400-500 copies the first day it went out; followed shortly by Wounded, which hit the Amazon top 100 in the first week. When Falling Into You was released, bloggers helped her get the word out and she offered a free chapter to readers. On day one, that title debuted at 35 on Amazon’s top 100. She has sold over a million books so far.
What I learned from this is that we need to have really good books ready to sell. Not just one book, but several books, so that as we build a fan base, the fans aren’t waiting forever to get another book. That’s a big key to making a living at writing and selling novels. Writing, writing, writing! Be adventurous, stretch your writing and pay attention to what the fans want from you.
Another important point is that you must be clear on your goals, do your research on how to best accomplish them, and then take the time to develop a business and marketing plan!
And last, but not least, something I am hearing a lot of successful authors saying, is to make sure to let your fans know how much you appreciate them. Answer every fan letter, chat with them on Twitter and Facebook. Make sure they know you’re a real person and that they are important to you! They’ll keep on supporting you – and that’s priceless!
So, things to keep in mind perhaps? Until Wednesday, keep reading and writing! Nancy Quatrano.