TIP 4: 52 Ways to Sell More Books

[Reprinted with permission from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com%5D

Author Marketing ExpertsWelcome to Tip #4 of our 52 Ways to Sell More Books! I hope you’re enjoying these tips and they are helping you sell more books. So, ready? Here we go!

Is it ever too late to send review copies?

Often when I teach my book review classes through AME-U, I get a few authors on the call telling me they didn’t know they needed to send their book out for review, or perhaps they did and sent it to the wrong reviewer, wrong publication, or to a market that didn’t consider their genre or (if they were self-published) didn’t want to review a self-pub’d book. So how late is too late to get reviews? Well, honestly that depends on what your book is about. We’re currently working with a book that’s two years old and review copies are flying out the door but guess what? It’s a online campaign. Online tends to be a bit more “forgiving” of time.

If you’re looking for more “bounce” for your book and want to get reviews, try pitching topic-focused blogs, web sites, and magazines. Often these places won’t be as inundated with review requests as book bloggers and review publications will. Also, consider pitching the book as a story, rather than a review. For example our local paper, The San Diego Union Tribune, won’t consider any self published book, but if I pitch them based on a story they’re more inclined to consider it.

So if you’re feeling like you could do more for your older book, get creative. Go after the topic, rather than the glamour blogs and web sites and often you’ll find they are not only very receptive but also when you target a web site, blog or publication that is 100% your audience you’re more likely to make a sale and in the end, isn’t that what all this promotion is all about?

For your free tips and newsletters from Author Marketing Experts, please go to: http://www.ame.

Once again, I thank Author Marketing Experts for allowing us to share this great information! See you all on Wednesday. Keep reading and writing! Nancy Q.

Advertisements

About NL Quatrano

Award-winning author, speaker, editor and ghost writer, Nancy owns a full-time editing, writing and specialty publishing business: On-Target Words/WC Publishing. Volunteer/member of professional writing organizations including Florida Writers Assoc., Sisters in Crime, and AWAI. 2010 Professional Woman of the Year by the NAPW. Linked in Editor Pick May 2013. International Women's Leadership Association nominee for Outstanding Leadership 2014.
This entry was posted in Uncategorized and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s