From Penny Sansevieri of Author Marketing Experts. Since she’s the expert and I’m not – this is reprinted with permission, from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com.
1) People like what other people like: we often forget this but reviews do sell books. Make sure and list reviews, blurbs, and/or testimonials on your site and in your store.
2) How tough is it to get to your shopping cart? Now, more than ever you want to make the experience of getting to your shopping cart quick and easy. Add a buy-now button to your home page if you don’t already have one. Don’t hide your stuff, especially now.
3) People are really bargain hunting these days so give them a reason to shop on your site, offer specials, incentives, added value. This is especially good if you’re trying to lure folks from buying on Amazon and giving Jeff Bezos a big cut of your sales.
Nancy Q. Note: Not sure how to fix these things? Email Sharon@offtheshelvesfast.com and put NEED WEBSITE HELP in the subject line. She can fix or she can teach you! (She’s my website person and I really like her work.)
Did you know that in a slow economy libraries tend to get a boost in visitors because folks don’t want to spend money on books? In fact I’ve talked to some libraries that say they have folks lined up to get their new releases. What does this mean to you? Well it means that if you’re book isn’t in a library you might want to see about getting it accepted there.
When I was marketing The Cliffhanger (my first novel) I learned a handy lesson. I dropped a copy of it off to the main library and found that getting it listed there generates automatic orders to any area libraries. Does this work for every city? Not sure, but you won’t know till you donate a copy (or three) of your book now will you?
Also, according to ALA (American Library Association) libraries buy nearly $1.8 billion in books annually. If donating a copy to your main library won’t work or if they’re hesitant to accept it into inventory, then try getting a review in library journals. Check with your local library to see which journals they subscribe to and then go online to find their submission information!
Nancy Q. Note – ours is a county system. Small towns can’t support structures, salaries and books any longer. To request that a book is added to their collection, there is a three page form that must be completed. I’ve never gotten a book approved. But, I do give the library manager a couple of autographed copies of my books and they at least are aware of them and appreciate them. In our small town library where decisions were made at the library level instead of a board level, requests were honored all the time as soon as funds were available for acquisitions. Support your local library!! They are essential to our survival as a free nation – and as writers!
Keep reading and writing! Nancy Q.