This information is compiled from a variety of sources, including but not limited to, Penny Sansevieri, JA Konrath, Createspace, the Infinity Publishing blog, personal accounts of authors that I know, and personal experience. Not all things work for all people, but sometimes the sharing of ideas will spark that “right” thing for you! I am not a paid affiliate of any of these sources. NQ
1. A website, even a simple one, is important for every author who plans on selling her/his books. Have your friends read your book? Put their wonderful comments and testimonials up on the website! From all the emails I get from Amazon regarding my reviews, readers DO use them! Get your website up BEFORE your book is for sale, if at all possible! Make sure you include where your book can be purchased, FRONT AND CENTER! Don’t make prospective buyers hunt for the information! For more tips on this, you might want to read Sharon Buck’s blogs at www.offtheshelvesfast.com.
2. Bookmarks and Postcards are among the printed materials that still seem to work! And postcards that do double duty – announce the book launch on the front, for instance while the back might be a usable/mailable postcard – are among the things people pick up and keep!
3. In-person Meet and Greets are still a great way to build some buzz about your book. And, yes, while you may only sell 10-25 books in person at a local book signing, the good will and relationship you are building can spread to hundreds. People who meet an author and chat with them a bit, often go home and blog/Twitter/Facebook/Pinterest about that meeting! Don’t discount this fun and profitable venue.
4. Be a Local Hero! We’re all heroes in our hometown and local reporters and radio shows LOVE to help us spread the word, so mail or email out your press releases and make calls to those radio hosts. Send them a photo of you and a jpg of the book cover. I can tell you from personal experience (more than 97% of my press releases get a minimum of 2 write-ups) that the images enhance the paper or magazine – they are more apt to publish your release – or follow-up for a feature – if you’ve included those images.
5. Be writing the next book! I see authors do a great job with marketing their first book and then they don’t have another book to sell their fans. In this day of digital and POD books, sales will continue to build if you continue to put out good books. While fans will demonstrate great loyalty, they’ll only wait so long. Don’t spend writing time on marketing and promoting!
Keep reading and writing – every day! Nancy Q.