Held at the Fair Trade Cafe, which might be the best-kept secret in this region, we enjoyed comfortable seminar accommodations and the added bonus of terrific coffee, smoothies and baked goods on-site. Quickly – the Fair Trade is run by volunteers of the Life Church in Palm Coast and the funds raised assist a small group of coffee farmers in Haiti. The day was a win-win for all involved.
The day started with an introduction by Michael Ray King of ClearView Press. His session reviewed Writing a Book in 30 Days highlights and provided valuable handouts on how to structure that book. He also introduced the viability of writing books and putting them out on Kindle for “fun, fame and fortune.”
Rik Feeney did several sessions throughout the day, on the business of Kindle publishing, including the economics of getting started and how to write about subjects that will market almost naturally. A good deal of time was spent on learning how to test and develop keywords for your web presence as well as your book sales in the vast Amazon search engine. Book Covers, Back Cover Blurbs and Marketing Copy was included in the late morning session. In the afternoon he covered how to save files in a format that works well for Kindle, as well as how to manage images and versions of the same file.
To represent the all-important step of editing, I presented my workshop, “Editing for the Big Sale” which was well received. Whether selling to a Big Five traditional publisher, or selling your books directly to your audience, editing can make the difference between success and failure of a book. The participants were fun and energetic, even after lunch, and the questions were helpful to all.
The last of the educational sessions was presented by Ben Hale, Florida author of two fantasy series which he has published on Kindle. In 2013, his book sales exceeded 50,000 copies and he supports his family as a full-time writer. He presented a one-hour session on how to identify and measure the marketing strategy that will work for your book. After providing more than 25 ideas that he tested during his planning stage, an active discussion ensued about how Ben planned out his writing career.
Once again the teacher was the student and I’m grateful that I had the opportunity to participate in this great workshop. If you didn’t make this one and you get the chance to attend another one, I sure hope that you do!
Keep reading and writing!! Nancy Q.