This is reprinted with permission by the author. To get all these tips from America’s Best Seller Maker, Author Marketing Experts, buy the book, 52 Ways to Sell More Books, available at Amazon.com. Always smart to learn from those with success. Keep reading and writing! Nancy Q.
How to Look Good Online (Tip 15)
There are those that say it’s all about appearances: this is very true online. Why? Because everything you do online not only leaves a footprint but it’s also your 24/7 resume. If the footprint you’re leaving looks unprofessional and half-finished, it might not bode well for your online reputation and sales. Here are some quick tips on how to look good online:
Social Networks: with social networks it’s not about quantity but quality. I often have authors tell me they are on numerous social networking sites (some are on as many as 50). That’s great if you can keep them all current, but if you can’t, find the ones you can participate in and stick with those. Remember that the first word on social networking is “social” so if you’re not able to participate actively (at least once a week) then get out.
Sign up for Google alerts: who’s saying what about you? If you don’t know, you should. This is (usually) a good thing. You want to know where reviews appear so you can, a) link to them and b) thank the person who reviewed you or mentioned you on their blog or web site.
Get a blog: in order to get on blogs, you must have a blog but it’s more than just having one, it’s about keeping it updated. (see Participate)
Participate: In order to reap the benefits of the online world you must participate. This goes back to the social networking site and your blog. Participate, communicate and listen. Three rules online that will never steer you wrong.
Don’t get greedy: lead with the benefits, not the dollar signs. What I mean by this is that if you’re going online to make a quick buck, get out. You might make a few dollars but success will be short lived.
Network: it goes without saying that networking (especially online) is important. Network, lend a helping hand, show people how you can help them.
Web site: don’t just get one, get a good one. You’d never think to show up for a car race with a scooter. Don’t even try to go online with anything less than a professional web site. While I know it’s tempting to do it yourself most authors always end up regretting it. “My web site is fine.” They’ll say till you ask them how well it’s selling for them. If the answer is: “it’s not” then you need a new site. Much like bringing a scooter to a NASCAR race and hoping to win, show up online with a site that reflects your expertise, creativity, and message. This is one race you can’t afford to lose.
Eight Strategies to Use Breaking News to Buzz Your Book (Tip 24)
It seems that these days, more than ever, the news is never-ending. There is always some hot story the media is running with. Currently we’ve got an eye to the Winter Olympics and the recent terrorism in Russia, then there’s the Target security breach (which will have long-term legs, given the extended effects of this issue) and of course always a favorite, the pop-culture stuff like the Kanye-Kim Christmas gifts (that purse, really?)
What happens if there’s breaking news that you can comment on? Have you ever watched a story and thought, “Wait, I could add to this conversation.” So, do you just sit by and hope someone will call you? No! You take action. But how? Well, first, it’s important to get into the conversation. Especially if it’s on your topic or within your area of expertise. If you can lend insight to a subject that’s being widely discussed on social media, covered on television or hotly debated on your favorite cable talk show, then it might be worth getting yourself out there. Here are a few tips to hook your story on the latest breaking news topic.
1. Blog on it: If you have a blog that has any kind of a readership, and even if you don’t: be sure to blog on it. A blog is a great place to share your opinion on the subject and even (when appropriate) offer a solution.
2. Twitter: The first thing you should be doing (even before you start blogging) is hopping on Twitter and joining the conversation via the hashtag (or hashtags) that are being used. You can find these easily by doing a search. Posting to the hashtags, maybe even referencing your post, could be a great way to drive consumer and media interest to your topic and your blog. Keep in mind that the media is on Twitter and they just might find you!
3. Blog comment: Don’t have an active blog? Or want to enhance your current post with some additional fodder? Then why not head to some high-traffic blogs that are discussing this topic and start posting your viewpoint? You never know where it could take you. At the very least, you could get some traffic back to your site.
4. Share your blog post: If you blog on this, you need to share it, so be sure to add links to this on all your social sites and use the hashtag(s) identified with this story to help pull more eyes to your post.
5. Contact local media: One of the best ways to get local media interested in you is to offer them a local angle on a national story. Let’s say we’re addressing the fear of traveling to the Winter Olympics, or perhaps protecting yourself against ID theft, these are both good stories to spin locally if you have the expertise.
6. Contact national media: If you have a subject that’s drawing national attention and your message is significant or different enough to pitch to a national show, then get out there and start pitching. Remember: with so many shows on the air all competing for audience attention they’re all looking for a new and different angle. Be sure that you have a strong subject line, especially if it’s a major news story because you know they’re getting a lot of pitches and you’ll need to stand out.
7. Make sure you’re getting HARO, http://www.helpareporter.com/: HARO is a newsletter that arrives as often as three times a day and it’s packed with media leads. If there’s a hot story there will be a media person on HARO looking for someone to comment on it.
8. Get Media Alerts: Make sure you *always* have your keywords in alert systems like Talkwalker.com or Mention.net. You want to be aware of who’s saying what about your topic. Also, during non-breaking news times this is a good way to get to know media that covers your story and network with them, so that when a breaking story hits, they already know you.
Breaking news doesn’t have to leave you, your story, or your book in the dust. So often authors tell me they see “experts” on TV and they feel they can do better. Well, now’s your chance. The next time a breaking news topic hits the airwaves, jump on it. You just never know what could happen.
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