A Dose of Nice – Marketing via Facebook

Sharon E. Buck’s novel, A Dose of Nice will be available on Kindle in a matter of weeks -followed by the paperback release – and if you’d like to get to know how her little town and interesting characters are developing – you might want to get to her Facebook page and take a look.  https://www.facebook.com/sharon.buck2?fref=ts

Last week Skye Taylor showed how the power of blogging your character interviews build interest and relationship with your readers – and this week, Sharon’s provided the perfect example of how Facebook posting can do that, too! Do you need both? Maybe not – remember that post about using the social media that reaches YOUR demographic by Penny Sansevieri? That’s what this is all about. Reaching YOUR target audience. Building a relationship with them and allowing them the opportunity to discover another fine author who writes great books they’ll love!

Of course, this all starts with writing a great book, making sure it is well-edited and then produced right – by you or a reputable publisher. BUT, even good books will languish without fans to buy them.

You  have to know your target audience, and then do the homework and find out how you’ll best reach them. Ben Hale, the best-selling Kindle author of The Chronicles of Lumineia, says that his research showed him that Sci-Fi readers just love the e-books at a rate of 8 to 1. For him, that was enough to convince him to not only publish strictly via e-books, but also to reach out via Twitter and blogs. He did his homework – for months, then he developed an action plan.

John Locke, of HOW I SOLD A MILLION eBOOKS IN 5 MONTHS, says his brand, which belongs to the protagonist in his fiction books, is what matters to readers – and this NYT best-selling, self-published author knows what he’s talking about. He did it the hard way, learned from his mis-steps, and wrote it all down. His brand is pretty obvious at his website, www.DonovanCreed.com where he concentrates on building friendships and relationship through Donovan’s blog – he doesn’t have to focus on selling books. His fans are loyal and legion!

Lisa Scottoline, another NYT best-selling author of terrific series, stand-alone and non-fiction books, uses a mailed newsletter, a website, an e-Newsletter and email to keep in touch with her reader base. She’s a staunch supporter of libraries and her reader’s groups know it – so her readers are a mix of print and electronic fans. She also spends a good deal of time on the road supporting her reading groups: people devoted to her books, and her success, They are family to Lisa – and she to them.

Us mystery readers are a mixed lot. Seems the numbers blur a bit by the sub-genre, but cozy mystery readers are split – many love to curl up with that print book in hand, but many have switched to the e-readers so there are PLENTY of books on hand. According to the reports gathered by the national Sisters in Crime writing organization, eBooks and social media are a large part of cozy mystery success, but not all of it. And, the suspense and thriller genre readers are more apt to read E-books than print books. This goes on and on – the bottom line is, know your target audience, write a really good book, and then reach out to people and invite them to get to know you and your characters!

Take the time to develop your marketing game-plan and budget. And make sure they are in sync! Then get the buzz going – once your book is ready to go, you’ll have readers lining up to buy it!

Keep reading and writing! Nancy Q.

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About NL Quatrano

Award-winning author, speaker, editor and ghost writer, Nancy owns a full-time editing, writing and specialty publishing business: On-Target Words/WC Publishing. Volunteer/member of professional writing organizations including Florida Writers Assoc., Sisters in Crime, and AWAI. 2010 Professional Woman of the Year by the NAPW. Linked in Editor Pick May 2013. International Women's Leadership Association nominee for Outstanding Leadership 2014.
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