Book Promo Tidbits


You’ve just gotten your manuscript turned in, and (depending on your publisher) you’ll have your book on the market in XXXXX weeks/months. Now – there’s some work you can do so that you can build buzz about it – and make sure that readers know where you find you and get to know you!

Yes, I’m primarily referring to your website and blogging, at least. You want to be ready for readers – as well as reviewers and interviewers! Best way to do that? Build yourself a press or media kit!

Publicity Hound’s Joan Stewart has a solution that authors are raving about! Quick & Easy Media Kit Templates for Indie Authors. The templates include all the important items in Microsoft Word template forms, so no high level technical expertise needed. At $97 for a single author license (unlimited use by that author), this is a bargain. Professionally prepared media kits start at $250 and go as high as $2500 – so you can see what a deal this is.
Here’s the link – have fun!


BOOKBABY.COM – where, for a small percentage, you can upload your ePub file and leave all the rest of the distribution headaches to the pros! No out-of-pocket costs, you still own your book and all your rights and HOW can this be a bad thing?
And now, they’ve launch BOOKPROMO – “The tools you need to build the buzz for your book – free with every BookBaby eBook package.” They’ve partnered with Goodreads to get you in front of reviewers and readers alike!
This won’t be for everyone, but for many – why not?
Here’s the link – let me know what you think!


20 million members and growing! This is the world’s largest site for readers and book referrals!

> Create your author profile and include as much information as you can. Include a good, professional photo and all of your contact information: website, blog, Facebook, Twitter, whatever.

> Give your books away to a few readers. One of two things will happen – you’ll get reviews or you’ll get people referring your book to their friends.

> Put the Goodreads “widget” on your website. That way people who are members of Goodreads will know you are too and they will be encouraged to post reviews.
Join groups and support other readers and authors! It’s not all about you – and by supporting other conversations, your opinion and your name will become recognized. And, it’s a great way to learn what people are reading and what they think about what they are reading.

> Set up a Goodreads event and invite everyone you know! Could be a book signing, a book launch or even a “celebration” about that great new book cover.

>You should be blogging! Add it to your Goodread’s location via the Import feature. Many of the major blogging platforms are supported!

Remember to remain professional and courteous, and be honest and considerate of others and their opinions. Don’t get into a word-war over a negative review and if you disagree with another’s opinion, remember to pick your battles BEFORE you engage. Will you be able to change their mind? If no, maybe additional comments aren’t necessary. Goodreads has very a specific code of conduct to try to protect readers from “attacks.” You can flag any comment that violates that code. But PLEASE don’t be one that gets flagged!

Actions cause results!! Do just one thing and you’ll be moving in the right direction. When you get that moving, do another thing. One thing a day will have you growing your readers and fans and isn’t that the goal of every writer – to reach readers? I featured Cynthia’s one-off poster above because she is one of several local authors (Northeast Florida) that are living proof you CAN impact your own success!

Keep reading and writing! What are YOU doing to promote your work? We’d love to hear from you.


About NL Quatrano

Award-winning author, speaker, editor and ghost writer, Nancy owns a full-time editing, writing and specialty publishing business: On-Target Words/WC Publishing. Volunteer/member of professional writing organizations including Florida Writers Assoc., Sisters in Crime, and AWAI. 2010 Professional Woman of the Year by the NAPW. Linked in Editor Pick May 2013. International Women's Leadership Association nominee for Outstanding Leadership 2014. Author of Murder in Black and White, Still Shot, Merciful Blessings, and numerous published short stories.
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