Ah! The book is done, looks awesome. Your reviews are beginning to add up and they are-for the most part-very good! All ten of them. You’re beginning to have some faith in the work you spent so much time, energy and soul on.
Your marketing budget is a bit slim, so you are counting on being able to use that time-honored and very credible tool called “publicity” to your benefit. And, you certainly can.
But if you’re not a publicity professional, like all things, there is a learning curve to getting things right. And many have gone before you, lived to tell about it, and are willing to share that information.
One such “guru” is Joan Stewart, aka The Publicity Hound. Now Joan’s got services for sale like all of us, but she also provides a tremendous amount of information for the asking. And, I attend some seminar offerings every year, just to keep up to date on the ever-changing world that is this business. Check out her website at The Publicity Hound to sign up for her free newsletter and occasional webinar offerings.
Now, I’m not paid by Joan, but I do like to share information when it’s good stuff, especially when I know the source is reliable. She’s written an article that’s really good about some of the major things you SHOULD NOT DO if you want to have a successful publicity campaign.
Mistakes are very costly in terms of time, energy and money! And, making them if you don’t have to, seems a bit silly to me. The 13 tips Joan offers may sound rather common sense to you, but you’d be amazed at how many people make these mistakes. If you really want a shortcut to success, then learn how to do the things that work.
This article is one you SHOULD read if you’re interested in effective, efficient and professional publicity for your book.
Keep reading, keep writing and keep learning! Nancy Q.