MARKETING POWER IS IN YOUR HANDS

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Now, I have written this list below, even though some may think these points are no-brainers. I can assure you there are a good number of writers who feel these points aren’t important at all. And that makes the marketplace even harder for those who do understand these initial principles:

  • Write a great book
  • Edit it until you’ve done all you can on your own
  • Follow the basic punctuation and formatting rules
  • Have readers who are not family or friends, read your completed and polished first draft
  • Consider their comments carefully. If one says something, take a look. If two say the same things, consider making those changes; if three say the same things, make sure you change those things
  • Have your manuscript professionally copy edited by a reputable copy editor

Okay, so you’ve got a dynamic, well written and polished book published and ready to go! I suggest that you plan some time to learn about the reasons as well as the methods for getting your book (and/or merchandise) in front of your readers. There are Writers Digest courses you can take. A bit expensive for some, but they’re usually very good. And, there is a boatload of great Internet-based information available for free that’s good, too. Check out the RESOURCES on Createspace, AMarketingExpert.com or Infinity Press for example.

I’m one of those who, once I understand the reasons for doing things, can do them better.

So, if you’d like some resources that are already compiled, written down and could serve as wonderful how-to and why-should-I reference materials, you might consider a few of these books for your education:

  • The Power of Visual Storytelling: How to use Visuals, Videos and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio
  • Winning the Story Wars by Jonah Sachs
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman
  • Global Content Marketing: How to Create Great Content, Reach More Customers and Build a Worldwide Marketing Strategy that Works by Pam Didner
  • The New Rules of Marketing and PR by David Meerman Scott. This international bestseller has sole more than 300,000 copies in 25 languages. The subtitle is: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly

This is not the definitive list – these are just some of the really good books that seem too good not to check out. Now, if you are NOT writing to sell books and make money, then these books will be a huge waste of your time and money! But if marketing your brand for fun, fame and profit is your ultimate goal then understanding the marketplace and buyers should really help you build a good plan for your work.

Just some more food for thought. Wishing you wonderful sales – and don’t forget. Keep writing and reading.  Nancy Q.

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About NL Quatrano

Award-winning author, speaker, editor and ghost writer, Nancy owns a full-time editing, writing and specialty publishing business: On-Target Words/WC Publishing. Volunteer/member of professional writing organizations including Florida Writers Assoc., Sisters in Crime, and AWAI. 2010 Professional Woman of the Year by the NAPW. Linked in Editor Pick May 2013. International Women's Leadership Association nominee for Outstanding Leadership 2014.
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